{"product_id":"bloom-purple-floral-strapless-maxi-dress","title":"Bloom Purple Floral Strapless Maxi Dress","description":"\u003ch2\u003eHighlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrapless neckline with delicate white scalloped lace trim\u003c\/li\u003e\n\u003cli\u003eShirred stretchy back bodice with concealed back zipper closure\u003c\/li\u003e\n\u003cli\u003eFitted bodice with a flattering defined waistline\u003c\/li\u003e\n\u003cli\u003eFlowing A-line silhouette\u003c\/li\u003e\n\u003cli\u003eIntricate white lace detailing along the lower skirt\u003c\/li\u003e\n\u003cli\u003eScalloped lace-trimmed hem\u003c\/li\u003e\n\u003cli\u003eMaxi length\u003c\/li\u003e\n\u003cli\u003eLightweight linen-lyocell blend woven fabrication\u003c\/li\u003e\n\u003cli\u003eExclusive purple floral print with soft pink and lilac hues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cp\u003eMeet Bloom in Motion, a romantic maxi dress inspired by the beauty of flowers in full bloom and sun-drenched summer days. Soft pink and creamy blush tones are adorned with dreamy purple and lilac florals, creating an exclusive print that feels effortlessly feminine, elegant and timeless. Designed to make every occasion feel special, Bloom is a captivating statement piece for your warm-weather wardrobe.\u003c\/p\u003e\n\u003cp\u003eA flattering strapless neckline is delicately finished with intricate white scalloped lace trim, lending a romantic touch to the fitted bodice. The beautifully defined waistline flows into a graceful A-line silhouette, while a shirred back panel offers a comfortable, flexible fit. A concealed back zipper ensures a seamless finish.\u003c\/p\u003e\n\u003cp\u003eThe flowing maxi skirt is elevated with an exquisite band of white lace detailing, adding delicate texture and a touch of vintage-inspired charm. A scalloped lace-trimmed hem completes the romantic silhouette. Crafted from a lightweight linen and lyocell blend with a soft rayon lining, Bloom combines beautiful movement with effortless elegance.\u003c\/p\u003e\n\u003cp\u003eStyle Bloom with delicate gold jewellery and strappy heels for garden weddings and special celebrations, or pair her with woven sandals for romantic summer escapes. From sunlit afternoons to unforgettable evenings, she's a dreamy statement piece designed to leave a lasting impression.\u003c\/p\u003e\n\u003ch2\u003eMaterial\u003c\/h2\u003e\n\u003cp\u003eThe Bloom Purple Floral Strapless Maxi Dress is made with 30% linen and 70% lyocell, with a 100% rayon lining on bust.\u003c\/p\u003e","brand":"HEYCHIC","offers":[{"title":"AU 6 | US 2","offer_id":47332105584813,"sku":"HCD0415-1-AU6","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"AU 8 | US 4","offer_id":47332105617581,"sku":"HCD0415-1-AU8","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"AU 10 | US 6","offer_id":47332105650349,"sku":"HCD0415-1-AU10","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"AU 12 | US 8","offer_id":47332105683117,"sku":"HCD0415-1-AU12","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"AU 14 | US 10","offer_id":47332105715885,"sku":"HCD0415-1-AU14","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"AU 16 | US 12","offer_id":47332105748653,"sku":"HCD0415-1-AU16","price":135.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6326\/2637\/files\/HCD0415-1_7.jpg?v=1792142712","url":"https:\/\/www.heychic.com.au\/products\/bloom-purple-floral-strapless-maxi-dress","provider":"HEYCHIC","version":"1.0","type":"link"}