This policy applies to the HEYCHIC Annual Spending Ranking TOP 10 customer reward campaign. HEYCHIC will select the top 10 customers on the annual spending ranking based on their eligible spending during the specified calculation period, and will issue brand consumption benefits in the form of Heychic Token.
Heychic Token is a brand consumption benefit provided by HEYCHIC to high-value customers. The final expiry, usage, refund, return, and restriction rules shall be subject to the Token rules subsequently published by HEYCHIC or displayed in the customer's account. Unless otherwise stated by HEYCHIC in writing, Heychic Token is not cash, cannot be withdrawn, cannot be transferred, cannot be sold or traded, is not a financial product, and is not a crypto asset.

1. Campaign Organizer
This campaign is organized and operated by HEYCHIC. The applicable regions, stores, accounts, contact methods, Token usage rules, and customer service methods shall be subject to the information disclosed in HEYCHIC's subsequent official notices, website pages, APP pages, or campaign terms.

2. Eligible Customers This campaign applies to customers who have generated eligible spending records within the specified HEYCHIC calculation period and can be identified by HEYCHIC as the same customer account.
Customer identity may be identified through methods including but not limited to:
- HEYCHIC membership account;
- email address;
- mobile phone number;
- website or APP account;
- store POS-linked customer information;
- other customer identification methods recognized by HEYCHIC.
HEYCHIC employees, affiliated suppliers, agents, and other persons who are not suitable to participate in this campaign may be excluded from the selection scope. The specific exclusion scope shall be subject to the official campaign terms.

3. Ranking Calculation Period The calculation period for this campaign is:2026-01-01 00:00:00 to 2026-12-31 23:59:59
If there is any discrepancy in the calculation time due to system time zones, store operating hours, order synchronization delays, or other reasons, HEYCHIC will rely on the final system review result and may conduct manual checks where necessary.

4. Ranking Calculation Method
The annual spending ranking will be sorted based on the customer's annual net actual paid spending amount during the calculation period.
The basic calculation method for annual net actual paid spending amount is:
Annual net actual paid spending amount =
paid eligible order amount
- cancelled order amount
- refunded amount
- successful chargeback or dispute amount
- abnormal transaction amount determined by HEYCHIC to be deducted
The following transactions are generally not included in the annual net actual paid spending amount:
- unpaid orders;
- cancelled orders;
- fully refunded orders;
- orders determined to be abnormal, fraudulent, fake, or non-normal commercial transactions;
- employee purchases or other transactions expressly excluded;
- other transactions expressly excluded by HEYCHIC in the campaign terms.
If a customer has refunds, chargebacks, order disputes, or abnormal transaction reviews after the calculation period, HEYCHIC may recalculate the customer's annual net actual paid spending amount and ranking eligibility based on the actual circumstances.

5. Reward Places and Ranking Rules
HEYCHIC will rank customers from high to low based on annual net actual paid spending amount and select the TOP 10 customers on the annual spending ranking. This campaign does not determine winning customers by random draw.
If customers have the same spending amount, HEYCHIC may review the ranking in the following order:
1. the customer with a higher number of annual eligible orders will rank higher;
2. the customer with an earlier most recent eligible purchase time will rank higher;
3. the customer with a lower annual return rate will rank higher;
4. other non-random ranking rules that HEYCHIC considers reasonable and has disclosed.

6. Reward Schemes and Token Value
HEYCHIC will apply different reward schemes depending on whether the customer is willing to participate in public award cooperation. Customers may choose the Public Award Cooperation Scheme, or may choose the Private Courtesy Scheme if they do not wish to appear publicly or authorize promotional use.

If a customer chooses the Public Award Cooperation Scheme but later refuses to sign the required authorization, withdraws authorization for public use, or is unable to complete the public award cooperation requirements, HEYCHIC may switch the customer to the Private Courtesy Scheme. The specific handling method shall be subject to HEYCHIC's customer notice, authorization documents, and Token rules.

7. Issuance and crediting
Heychic Token will be issued in full as a one-time credit to the customer's linked HEYCHIC account. It will not be issued in installments or stages.
HEYCHIC will notify customers of the Token crediting status by email, SMS, APP notification, account message, store staff notification, or other reasonable methods. If the customer's account information is incomplete, identity cannot be verified, abnormal transactions exist, refund disputes exist, or other circumstances affect issuance eligibility, HEYCHIC may temporarily suspend issuance until the relevant matters are reviewed and resolved.

8. Public Award Cooperation
The purpose of the Public Award Cooperation Scheme is to convert the annual TOP 10 customer reward into brand communication assets that HEYCHIC may officially use, including but not limited to official social media content, advertising materials, customer stories, store promotional content, and campaign review materials.
If HEYCHIC needs to use the customer's name, nickname, profile image, photo, video, social media content, or other personally identifiable information for official publicity, advertising, or brand communication, HEYCHIC will explain the scope of use to the customer and obtain the customer's authorization. Personal social media posting by the customer is generally not mandatory, but HEYCHIC may recommend voluntary posting in the campaign notice.
If a customer voluntarily publishes content related to this campaign on personal social media, the customer should clearly disclose their relationship with HEYCHIC in accordance with applicable rules, such as stating that they have received a HEYCHIC reward, brand invitation, or gifted benefit.

9. Private Courtesy
If a customer does not wish to appear publicly, does not wish to provide photo or video authorization, or does not want HEYCHIC to use their personal image for public communication, the customer may choose the Private Courtesy Scheme.
Under the Private Courtesy Scheme, HEYCHIC will only conduct necessary identity verification and private reward confirmation. The customer will not be required to produce public promotional materials, and HEYCHIC will not use the customer's name, profile image, photos, videos, or other personally identifiable content for public promotion. The Heychic Token value under this scheme is lower than that of the Public Award Cooperation Scheme because HEYCHIC does not obtain public content assets that can be used for brand communication, advertising, or store promotion.

10. VIP Services and Brand Experience HEYCHIC may provide additional VIP experiences to the annual spending ranking TOP 10 customers, including but not limited to:
- store VIP appointment service;
- dedicated fitting or styling consultant service;
- new arrival recommendations or early access experience;
- member events or private event invitations;
- official social media or store content featuring customers under the Public Award Cooperation Scheme.
The specific VIP services, available cities, available appointment stores, appointment methods, and service times shall be subject to HEYCHIC's subsequent notices or store arrangements.

11. Usage Scope
Heychic Token may be used through HEYCHIC-designated channels, which may include:
- HEYCHIC official website;
- HEYCHIC APP;
- HEYCHIC designated offline stores;
- other official channels expressly supported by HEYCHIC in the future.
The eligible products, eligible stores, eligible countries or regions, and applicable order types for Heychic Token shall be subject to the Token rules, customer account page, campaign notice, or store system display.

12. Usage Restrictions
The use of Heychic Token shall comply with the Token rules and the following restrictions:
1. it cannot be withdrawn as cash;
2. it cannot be transferred;
3. it cannot be sold, traded, or exchanged for cash;
4. it cannot be used to purchase gift cards unless expressly permitted by HEYCHIC;
5. it does not generate interest, returns, or any appreciation commitment;
6. it cannot be combined with employee discounts, special discounts, major promotion coupons, or other designated offers unless expressly permitted by HEYCHIC;
7. HEYCHIC may set usage restrictions for certain products, low-margin products, clearance products, pre-order products, or special products;
8. HEYCHIC may set a maximum redemption ratio per order, subject to the Token rules, checkout page, or store system display;
9. whether Token can be used for shipping fees, taxes, deposits, repairs, delivery fees, or other non-product fees shall be subject to the Token rules and checkout page display.
If Heychic Token conflicts with other offers, the system or store will calculate the order according to HEYCHIC's currently effective rules.

13. Validity Period and Expiry reminders
The validity period of Heychic Token shall be subject to the Token rules, customer account, crediting notice, or campaign page display.
Customers should use Heychic Token within the validity period. Token that remains unused after expiry may become invalid according to the Token rules, campaign terms, and applicable laws.
HEYCHIC may provide crediting or expiry reminders through the following methods:
- Token crediting notice;
- reminder 60 days before expiry;
- reminder 30 days before expiry;
- reminder 7 days before expiry;
- other reminder methods that HEYCHIC considers reasonable.

14. Returns, Refunds, and Order Cancellations
If a customer uses Heychic Token to pay for an order and the order is later returned, refunded, or cancelled, the following handling principles apply:
1. the portion paid by Heychic Token will be refunded first as Heychic Token;
2. the portion paid by cash, bank card, third-party payment, or other payment methods will be processed according to the original payment method and HEYCHIC's refund policy;
3. the portion paid by Heychic Token will not be refunded in cash;
4. if an order involves a partial return, HEYCHIC may calculate the Heychic Token to be returned based on product amount, payment ratio, or system rules;
5. if HEYCHIC determines that there is abnormal return behavior, malicious cash-out behavior, fake orders, or abuse, HEYCHIC may suspend the relevant Token benefits and conduct a review.
This policy does not affect any statutory rights customers may have under applicable consumer laws.

15. Identity Verification and Account Security
HEYCHIC may verify the customer's identity and account information before issuing or allowing the use of Heychic Token.
Customers should ensure that their HEYCHIC account, email address, mobile phone number, and store membership information are true, accurate, and complete. If Token cannot be issued or used due to incorrect customer information, inability to identify the account, multiple persons sharing the account, or account merging issues, HEYCHIC will conduct manual review based on the actual circumstances.
Customers should properly safeguard their account login information. If the account is stolen, Token is used abnormally, or information is leaked due to reasons attributable to the customer, the customer should contact the HEYCHIC customer service team in a timely manner.

16. Abnormal Transactions and Eligibility Review
If HEYCHIC identifies any of the following circumstances, it may review the customer's ranking eligibility, Heychic Token issuance, or Token usage:
- unusually concentrated orders;
- large refunds or chargebacks;
- false transactions;
- fake orders;
- account transfer or abnormal account merging;
- use of return rules to obtain benefits improperly;
- other conduct that violates the campaign rules, Token rules, or normal commercial transaction principles.
If an abnormality is confirmed after review, HEYCHIC may cancel the relevant customer's campaign eligibility, revoke Heychic Token that has not yet been issued, or suspend the continued use of issued Token.

17. Privacy and Use of Information
HEYCHIC will collect and process customer information necessary for this campaign, including but not limited to customer account information, contact information, order records, refund records, ranking results, and Heychic Token issuance and usage records.
HEYCHIC will use the relevant information only within the scope necessary for campaign execution, customer notification, identity verification, Token issuance, Token redemption, customer service, risk control, and legal compliance.
If HEYCHIC wishes to use the customer's name, photos, videos, social media content, or other personally identifiable content for official publicity, advertising, or brand communication, HEYCHIC will obtain the customer's authorization separately. Customers who do not accept public content cooperation may choose the Private Courtesy Scheme.

18. Customer Notifications
HEYCHIC may send campaign-related notices to customers through the following methods:
- email;
- SMS;
- APP push notification;
- website or APP account message;
- store staff notification;
- other methods that HEYCHIC considers reasonable.
Customers should check campaign notices sent by HEYCHIC in a timely manner. If the customer does not reply, confirm account information, or complete necessary verification within the specified time, the issuance or use of Heychic Token may be affected.

19. Campaign Adjustments
To the extent permitted by law, if there are system failures, data errors, Token rule adjustments, channel adjustments, regulatory changes, force majeure events, or other reasonable reasons, HEYCHIC may adjust the campaign execution method, issuance method, usage channels, validity period, or relevant rules.
If an adjustment materially affects customer benefits, HEYCHIC will notify customers in advance or in a timely manner through reasonable methods.

20. Customer Service
If customers have questions about the ranking results, Heychic Token issuance, usage rules, validity period, return handling, public authorization, private courtesy, or account information, they may contact the HEYCHIC customer service team.
When contacting customer service, customers are advised to provide the following information for verification:
- HEYCHIC account email address;
- mobile phone number;
- order number;
- store purchase records;
- screenshots of Heychic Token crediting or usage;
- other information helpful for verification.

21. Important Notes
Heychic Token is a brand consumption benefit provided by HEYCHIC. Unless otherwise stated by HEYCHIC in writing, this benefit does not constitute cash, deposits, securities, financial products, crypto assets, investment products, or any form of return commitment.
This policy does not exclude, restrict, or modify any non-excludable rights that customers may have under applicable consumer laws.
If there is any inconsistency between this policy and the Token rules, campaign terms, or customer account page rules subsequently officially published by HEYCHIC, the Token rules or campaign terms officially published by HEYCHIC and applicable to the customer shall prevail.